Dino Player App
Partner
Safari Toys Ltd.
Team
Sinking Ship Interactive
Roles
Strategy, Creative Direction
Launched
2020
In 2019 Sinking Ship Entertainment partnered with Safari Toys Ltd. to develop and distribute Dino Dana branded toys. To enhance the toy experience we developed the Dino Player app which allowed fans who purchased select Dino Dana-branded toys to unlock virtual versions they could bring to life through the power of markerless augmented reality.
The App
Working closely with Safari toys we scanned the physical toys using photogrammetry, then rigged and animated them to come alive in the app. Custom hang tags were designed in-house, each with either a QR code, or PIN code, which when entered in the app unlocked a virtual version of that toy. Each virtual dinosaur toy had an assortment of custom animations and sounds, as well as different environments for the dinosaur to explore.
TEAM
Julia Bales - UI/UEX Design
Alex Gordon - 3D Artist/Animator
Jung Yoon - 3D Artist/Animator
Britney Coates - 3D Artist/Animator
Kevin Gan - Developer
Geordie Telfer - Writer/Producer
Ronald Ruslim - Project Manager
Mark Cautillo - Technical Director
Alex Gordon - 3D Artist/Animator
Jung Yoon - 3D Artist/Animator
Britney Coates - 3D Artist/Animator
Kevin Gan - Developer
Geordie Telfer - Writer/Producer
Ronald Ruslim - Project Manager
Mark Cautillo - Technical Director
The Toys
The app currently supports 15 SKU's across the toy line, in addition to an additional 3 apparel SKU's. Additional SKU's can be added at any time. The app also drives to purchase online at Safari Toys and Amazon.
The Website
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